Fluent CRM: The Game-Changing WordPress Email Marketing Solution

As an email marketer, finding the right platform for your needs can be a challenge. Many of us have tried various solutions over the years, from Mailchimp to ConvertKit, each with their own strengths and weaknesses. However, there’s a new player in town that’s shaking up the email marketing world, especially for WordPress users: Fluent CRM.

What is Fluent CRM?

Fluent CRM is a WordPress plugin that brings powerful email marketing capabilities directly to your website. It’s not just another email tool; it’s a comprehensive customer relationship management (CRM) system that integrates seamlessly with WordPress.

Key Features of Fluent CRM

1. Email Campaigns: Create and send newsletters, email campaigns, and automated sequences.
2. Lead Nurturing: Build funnels and marketing campaigns to nurture your leads.
3. Segmentation: Easily segment your contacts using tags and lists.
4. Contact Management: Import contacts from CSV files or other providers, and manage them efficiently.
5. Form Integration: Works with Fluent Forms for easy lead capture.
6. Automation: Set up powerful automations to streamline your marketing efforts.

The Cost-Effective Solution

One of the most compelling aspects of Fluent CRM is its pricing structure:

• Free Version: Offers robust features for basic email marketing needs.
• Pro Version: Priced at $90 for the first year, then $129 annually.

Compared to other popular email marketing tools, Fluent CRM can save you hundreds, if not thousands of dollars per year. For instance:

• ConvertKit: $600/year
• MailerLite: $300/year
• Drip: Starting at $468/year, increasing with subscriber count

Getting Started with Fluent CRM

Setting up Fluent CRM is straightforward:

1. Install and activate the plugin from your WordPress dashboard.
2. Complete the setup wizard, providing basic information about your business.
3. Set up your segments (lists) and tags for better organization.
4. Import your existing contacts or start building your list with integrated forms.

Creating Your First Campaign

1. Navigate to the Campaigns section in Fluent CRM.
2. Choose a template or start from scratch using the intuitive editor.
3. Compose your email content using the familiar WordPress block editor.
4. Select your target audience based on tags or lists.
5. Schedule or send your campaign immediately.

Advanced Features (Pro Version)

• E-commerce Integration: Seamless integration with WooCommerce, including abandoned cart recovery.
• Dynamic Segmentation: Create highly targeted segments based on user behavior.
• Enhanced Automations: Build complex automation workflows to nurture leads and drive conversions.

The Importance of SMTP

To ensure deliverability, it’s crucial to use a transactional email service provider. Fluent CRM makes this easy with their Fluent SMTP plugin, which helps configure your site to send emails through a reliable SMTP service.

Conclusion

Fluent CRM is revolutionizing email marketing for WordPress users. With its powerful features, user-friendly interface, and unbeatable pricing, it’s an excellent choice for businesses of all sizes. Whether you’re just starting with email marketing or looking to switch from a more expensive platform, Fluent CRM deserves your attention.