How to Kickstart Your Email Marketing with Canva and Tally

Introduction: 

Email marketing is a powerful and cost-effective way to communicate directly with your audience, build relationships, and foster brand loyalty. While there are various email marketing tools available, this guide will show you how to use the free tools Canva and Tally to gather email addresses and create a simple landing page for your email list.

Step 1: Create a Landing Page in Canva

1. Go to Canva and click on the “Website” section.
2. Browse the templates or search for “landing page” and filter by the “Business and Websites” category.
3. Choose a template that aligns with your brand and can be easily customized.
4. Delete any unnecessary sections, leaving only the header, a section for bullet points, a section for the form, an “About Me” section, an FAQ section, and a footer.
5. Customize the landing page with your brand assets, colors, fonts, and copy.

Step 2: Create a Form in Tally

1. Go to Tally’s website and sign up for a free account or click “Create Form.”
2. In the form builder, leave the form title blank (optional).
3. Click the “+” icon and select “Question + Short Answer” to ask for the first name.
4. Click the “+” icon again and select “Question + Email” to ask for the email address.
5. Click “Publish” in the top-right corner and follow the prompts to create an account (if you haven’t already).
6. Copy the share link for your form.

Step 3: Embed the Tally Form in Your Canva Landing Page

1. Go back to your Canva landing page and click on the section where you want to embed the form.
2. Paste the share link you copied from Tally.
3. Resize and crop the form as needed to make it fit your landing page.
4. Customize the form’s appearance (optional) by going back to Tally’s form editor and changing the design, colors, and fonts.

Step 4: Add Finishing Touches

1. In Canva, link the top button to the form section, so visitors can quickly access the form.
2. Preview your landing page on desktop and mobile to ensure it’s responsive and user-friendly.

Step 5: Share and Promote Your Landing Page

1. In Canva, click “Share” and choose how you want to share your landing page (publish it online, share a link, or download it).
2. Promote your landing page through your various marketing channels to start building your email list.

Step 6: Monitor and Manage Submissions

1. In Tally, go to your form’s workspace and click on the form to see the number of submissions.
2. Under “Submissions,” you’ll find all the details (name and email addresses) submitted through your form.
3. You can export the submissions or share the form link as needed.

By following these steps, you’ll have a fully functional landing page with an embedded form, allowing you to kickstart your email marketing efforts and grow your email list using the free tools Canva and Tally.