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Step-by-Step Guide to Automated Keyword Research

Phase 1: Tool Setup and Installation

Step 1: Install Required Tools

  • Install the Keywords Anywhere Chrome extension from the Chrome Web Store
  • Install the Clipboard to Web Hook plugin
  • Set up a Make.com account for workflow automation
  • Ensure you have access to Google Sheets

Step 2: Configure Keywords Anywhere

  • Subscribe to a Keywords Anywhere plan that fits your budget and research volume needs
  • Configure the extension settings to display keyword suggestions during your browsing sessions
  • Test the extension by performing a search query to verify keyword data appears

Step 3: Set Up Clipboard to Web Hook Plugin

  • Configure the plugin to connect with your Google Sheets account
  • Set up the web hook connection that will transfer clipboard data automatically
  • Map the data fields to correspond with your desired Google Sheets column structure
Phase 1 tool setup and installation visual selection (3)

Phase 2: Workflow Configuration

Step 4: Create Your Google Sheets Template

  • Set up a master spreadsheet with appropriate column headers (keyword, search volume, difficulty, etc.)
  • Create separate tabs for different keyword categories: topical keywords, SER keywords, related keywords, and long-tail keywords
  • Configure the sheet to receive data from the Clipboard to Web Hook plugin

Step 5: Integrate Make.com Automation

  • Create a new scenario in Make.com that connects the web hook to Google Sheets
  • Add a ChatGPT module to the workflow for automatic data cleaning and formatting
  • Configure the automation to handle common data formatting issues (converting “1.5 mil” to “1.5 million”)
  • Set up automatic removal of header rows and duplicate entries
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Phase 3: Keyword Research Strategy

Step 6: Define Your Research Categories

  • Topical Keywords: Focus on broad industry terms relevant to your niche
  • SER Keywords: Target search engine result page opportunities
  • Related Keywords: Identify semantically related terms
  • Long-tail Keywords: Capture specific, lower-competition phrases

Step 7: Execute Targeted Research

  • Avoid researching too many keywords simultaneously to maintain relevance
  • Use Keywords Anywhere to generate suggestions based on your current search queries
  • Focus on one category at a time for more refined and relevant results
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Phase 4: Data Collection and Processing

Step 8: Collect Keyword Data

  • Perform searches related to your target topics
  • Use Keywords Anywhere to view keyword suggestions and metrics
  • Copy relevant keyword data to your clipboard as you research

Step 9: Automate Data Transfer

  • Allow the Clipboard to Web Hook plugin to automatically transfer copied data to Google Sheets
  • The ChatGPT module will clean and format the data automatically
  • Data will be organized into your pre-configured spreadsheet structure
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Phase 5: Data Management and Optimization

Step 10: Clean and Organize Your Data

  • Review the automatically cleaned data for accuracy
  • Use Google Sheets’ built-in duplicate removal features to eliminate redundant entries
  • Verify that numerical values have been properly converted and formatted

Step 11: Analyze and Refine

  • Sort keywords by relevant metrics (search volume, competition, relevance)
  • Identify high-opportunity keywords for your content strategy
  • Create separate lists for different content types or campaigns

Step 12: Maintain Your System

  • Regularly update your keyword research to capture new opportunities
  • Adjust your automation settings as needed for different projects
  • Monitor the cost-effectiveness of your tools compared to manual research time saved
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Expected Benefits

This automated approach can deliver keyword research speeds up to 5 times faster than manual methods while maintaining data accuracy and organization. The system eliminates repetitive copying and pasting while providing consistent, clean data formatting for immediate analysis and implementation.

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